The TLS Copywriting Style: How to Write AI Copy That Gets More Clicks, Sales & Engagement

Most content online is either:

Written by someone trying to sound too intelligent,
Or written by AI that has no idea what it feels like to grow a business, especially in Nigeria.

And that’s why people scroll past.

We created the TLS writing style because we got tired of reading (and writing) copy that looked good on paper — but didn’t move people to act, click, or care.

TLS = Talk Like Someone. Someone real. Someone human.
Not someone pretending to be a “thought leader.”
This is your guide to writing that gets people to say, “Yeah, I’ve been there too.”

What is TLS Style?

It’s how you talk when you drop the filters.
It’s the writing style behind every TLS Club post — and behind some of the highest-performing blog posts, IG captions, and video scripts we’ve created.

Here’s what it’s NOT:

It’s not formal
It’s not robotic
It’s not trying to win awards
It’s the style that sounds like your friend explaining something with calm confidence — not shouting, not showing off.

Let me show you what that looks like.

AI vs TLS Style (Real Example)

AI-style version:

“Unlock your true potential with our groundbreaking framework that empowers you to maximize productivity and achieve your goals.”

TLS version:

“Most people are not lazy. They’re just tired and distracted. Fix that, and everything starts to work.”

Which one would you actually read to the end?

Exactly.

The 7 Rules of TLS Copywriting

If you follow these, your writing will start to feel more alive. Less like a brochure, more like a conversation.

1. Drop the Buzzwords

Don’t say:
“We empower Nigerian youth through innovative storytelling.”
Say:
“We help Nigerians write better content that doesn’t sound fake.”

The second one sounds human. That’s what you’re going for.

2. Talk to ONE Person

Write like you’re texting a smart friend, not addressing a boardroom.

Instead of:
“Many people struggle with time management.”
Say:
“You ever open your phone to reply one message — and end up spending 2 hours watching people cook?”

3. Tell It Like a Story, Not a Report

Even if you’re teaching, anchor it in a real-world moment.

Example:

“Last week, a friend asked me why her IG captions weren’t getting likes. I told her: ‘Because nobody’s connecting with what you’re saying.’

Real stories pull people in. Even if it’s 2 sentences.

4. Be Specific

Avoid vague advice like “grow your income” or “work on yourself.”

Instead:
“Here’s how I saved ₦1M from a ₦100k salary — without borrowing or starving.”

Specifics make people pay attention.

5. Cut the Fluff

No “in conclusion.”
No “this article seeks to unpack…”
No “delve into the nuances…”
Just say what you mean. Clearly.

6. Say It How You’d Say It

Test this: Read your sentence out loud.
Would you say this to your guy at Chicken Republic while waiting for food?
If not, rewrite it.

7. Make Them Say “Me Too”

Your goal is connection. Not applause.
When your reader nods or laughs or thinks “Omo, I feel this,” — you’ve done it right.

The TLS AI Copywriting Blueprint (A Simple Writing Format That Works)

This is the mini-framework we teach inside the course:

Hook — Grab attention with a relatable question or truth
Relatable Setup — Short story or moment
Truth Drop — Insight they didn’t expect
Mini Example/Breakdown — Show it in action
Soft CTA — A calm, honest next step

Here’s How It Looks:

Hook:
“You ever write a post and get zero comments — again?”

Setup:
“That was me last week. Poured my heart out. Crickets.”

Truth Drop:
“Turns out people don’t respond to passion. They respond to what feels real.”

Mini Breakdown:
I rewrote it using the TLS copy block. Started with the exact pain point. Got 40+ replies.

Soft CTA:
“Try this block for your next caption. Or better — learn how to do it consistently.”

Why TLS Style Works

We’ve used this style to:
Grow blogs from 0 to 10,000+ organic clicks/month
Sell out online courses and digital products
Build loyal audiences that comment, save, and share
Screenshots, testimonials, metrics — they’ll all be inside the course.

But here’s the real takeaway:

📌 If your content doesn’t connect, it won’t convert.

TLS fixes that.

How to Practice It Today (Free)

Here’s a challenge:
Take any old post you’ve written (caption, blog, tweet)
Rewrite it using 3 of the TLS rules above
Read both versions out loud
Share the new one and watch the difference in engagement
You’ll feel it immediately.

Use Our Free AI tool

We’ve trained a custom GPT on our writing style, you can use it for free to improve your writing, Humanize AI content and write copy that Just works.

Try It Here >

Ready to Learn It in Full and Scale with AI?

We created the TLS Copywriting Course to teach the exact system we use.
✅ 50+ system prompts for Training your AI on the TLS writing system.
✅ Copy breakdowns
✅ Caption rewriters
✅ Sales page formulas
✅ Editing drills
✅ Plus — real-life Nigerian examples, not Western templates that don’t apply here. So we have all templates in place for both Nigerians and Foreign Users looking to master copywriting.

Price: ₦50,000

Level: Beginner to Pro.

If you’re a writer, creator, or small business owner who wants to sound real — not robotic — this course was made for you. It’ll transform your writing, improve your productivity and grow your business + Seamlessly scale with AI.

👉 Get the Course and Templates Now

Bonus: Lifetime access to updated prompts and applications to different sectors.

Final Word

To write effective copy that converts?
You need to sound real.
That’s what TLS writing is about.
No fluff. No filters. Just powerful, clear, honest writing that actually works.