ad
![Ad Banner]()
Copywriting isn’t just “writing”. It’s writing with purpose.
Writing with one mission: to make people take action.
Writing with one mission: to make people take action.
If you’ve ever seen a catchy ad, clicked on a sales page, or bought something just from a WhatsApp status post there’s a copywriter behind it.
And the best part?
You don’t need a certificate or connection to start.
And the best part?
You don’t need a certificate or connection to start.
With just your phone and a bit of strategy, copywriting can become your first legit online income stream. Here’s how.
What is Copywriting?
Copywriting is the art of writing words that make people do something - buy, sign up, click, reply, or even keep reading.It shows up in:
- Social media captions
- WhatsApp broadcasts
- Ads and sales pages
- Emails and landing pages
- Product descriptions
It makes someone say: “Omo I need this thing.”
Why Copywriting is Hot in Nigeria Right Now
More businesses are going online and they all need content that sells.Nigerians don’t like being “sold to,” so persuasive storytelling sells better than hard-selling.
Copywriting is one of the few digital skills you can start with zero capital.
It works across all platforms - Instagram, WhatsApp, email, website.
You can literally write for people from your phone and get paid for it.
It works across all platforms - Instagram, WhatsApp, email, website.
You can literally write for people from your phone and get paid for it.
4 Types of Copywriting You Can Learn in Nigeria
| Type of Copywriting | Where It’s Used | Who Needs It |
|---|---|---|
| Social Media Copy | Instagram, Twitter, WhatsApp | Influencers, business owners |
| Sales Page Copy | Landing pages, product pages | Course creators, e-commerce brands |
| Email Copy | Email marketing campaigns | Brands, digital marketers, newsletters |
| Ad Copy | Facebook/Instagram/Google ads | Agencies, entrepreneurs, small businesses |
Start with one type.
Master it.
You’ll naturally expand as you grow.
What You Actually Need to Start
- A phone or laptop ✅
- Access to free tools like Notion, Google Docs ✅
- A willingness to practice daily ✅
- And most importantly: real-world samples (even if you create them yourself)
Write ads. Recreate your favorite brand’s captions.
Post it. Tag them. Learn fast.
How to Make Money from Copywriting (3 Real Paths)
1. Freelance for Nigerian and Foreign Brands
Offer copywriting as a service.DM business pages on Instagram/Emails.
Offer to rewrite their captions, bios, or ads for free.
Deliver something that improves sales, then charge next time.
💡 Example: You help a skincare brand turn their boring caption into a hot-selling post = they make ₦100,000 = they call you again for important tasks.
2. Join Affiliate Marketing Programs
Use your copy skills to sell other people’s products.Expertnaire, Moniepoint, Temu all have affiliate programs.
Write persuasive threads, carousels or videos.
Drop your affiliate link. Earn every time someone buys.
💸 Some affiliate marketers make ₦500,000 – ₦2,000,000+ monthly just using words.
3. Create & Sell Digital Products
Turn your knowledge into ebooks or templates.Write a ₦5,000 guide on “How to Sell on WhatsApp”, It's good, inexpensive and can be sold to millions of business owners. You can charge way higher even.
Sell templates like captions for fashion businesses.
Launch a mini course on your process.
With copywriting, you don’t just sell — you teach others how to sell too.
Where to Learn Copywriting (Free + Paid)
| Platform | Resource |
|---|---|
| YouTube | Channels like Alex Cattoni, Dan Lok, Jason Capital |
| Twitter (X) | Follow Nigerian copywriters sharing value and breakdowns |
| Udemy | ₦3,000–₦10,000 courses on sales copywriting |
| TLS Club | We break it down for Nigerian readers — with practical examples |
Pro Tips for Beginner Copywriters
- Start with one niche (e.g. beauty, fashion, education)
- Read ads daily. Study what works.
- Don’t overthink. Simplicity wins.
- Learn how to write hooks, your first sentence is everything.
- Practice rewriting things better (captions, bios, tweets, ads)
Copywriting is just psychology, storytelling, and sales all in a few words.
Copywriting in Nigeria is the Future
You’re not just learning how to write.You’re learning how to sell, influence, and communicate better than 95% of people.
That’s a skill you’ll use forever even if you change careers.
Start small.
Write often.
Take feedback.
Then get paid.
0 Comments
Write a comment